Many in the business industry, by which I mean everyone, search for the perfect niche that will allow them to tap into the market with little to no competition. The problem is, there’s no product you can offer that someone else can’t.
But what if I told you people don’t buy products because of what they are, but because of why you sell them? See, if you find your purpose as a company (or individual) then you don’t need to find your niche. If you know why you are here in this world as a business or person, that will guide you to the right products that you need to sell in order to fulfill your purpose.
It doesn’t matter how many other people are selling the same thing, because there’s no competition when you are fulfilling your purpose. You have a unique purpose that no one else has. No one else can replicate why you sell what you sell.
And believe me, if you know your purpose and align your products and services to it, people will buy your product or services over anyone else’s any day of the week.
